Ivaylo Georgiev
Tag Archives: marketing
Go-To-Market Initiative in Project Planning View
This article explores a modular GTM framework led by PMMs, covering Brief, Positioning, Internal Enablement, and Audience Segmentation. Learn how early involvement drives alignment and impact across teams. Includes a practical AI prompt to help you build your own GTM plan.
First Steps on Go To Market for B2B
Product marketing managers oversee a broad range of tasks typically performed by individuals within the company. This new position presents challenges in aligning communication across various teams, but it also offers a unique opportunity for the individual who assumes the role. It’s about determining how these tasks contribute the most value to the company.