Ivaylo Georgiev
About
This website is a platform for product marketing, offering insights for results-driven strategies and other ideas by Ivaylo Georgiev.
With an academic background in Marketing and Business Administration, Ivaylo combines strategic thinking with a passion for innovation. He excels in project management, product launches, and crafting targeted campaigns via traditional and digital channels that drive conversions. The focus is on go-to-market strategies for value-driven actions to generate leads and support teams with cross- and up-sale collateral.
The content is structured into key categories, beginning with education in marketing, followed by experience in traditional and digital sales channels, management roles, and ongoing skills development. Additionally, side subjects related to teamwork and management, such as community and philosophy, are included.
Links to additional resources and points of view on social media are provided to offer a more comprehensive understanding of each subject. Publications from guest authors are also available to promote ideas, services, and products that support the adoption of frameworks and technologies in the daily work of every marketing expert.
Feedback and comments are appreciated.
Marketing is about exchanging values:
providing to the customers the solution they are looking for
and bringing to the business the opportunities of new deals
It’s all about the results, and the most valuable actions are based on proven fundamentals.
Modern technologies can provide a broad variety of options for cutting-edge tools empowered by AI. How they will be used to achieve the business objectives is what makes the difference, whether for a go-to-market strategy or continuous marketing activities.
The key to success aways is integrating advanced frameworks with core business strategies to boost efficiency, accuracy, and impact.
The actionable ideas are needed to keep the business ahead of the curve, blending insights from experienced professionals with a creative approach to solution delivery.
Recently Published
- Product-Market fit research: first actions
When launching a new product, conducting product-market fit research is a mandatory step. Also, expanding into a new country is a thrilling prospect, but it necessitates thorough, proper analysis. Understanding the target audience of customers and their business fully can prevent even the most creative ideas from failing. Here’s how you perform effective research for successful results. While each step is just the beginning, this framework lays the groundwork for a deeper understanding of the opportunities and challenges. - Falling Behind? Mind the Gap When Jumping to Catch UpThe bright stories of success inspire us to move forward. They encourage the pursuit of novel and seemingly unthinkable solutions. Professionals across fields such as marketing, product development, and engineering continually strive to learn from both their own and others’ failures. This reflective process underscores the importance of understanding where gaps exist and how to address them strategically.
- First Steps on Go To Market for B2BProduct marketing managers oversee a broad range of tasks typically performed by individuals within the company. This new position presents challenges in aligning communication across various teams, but it also offers a unique opportunity for the individual who assumes the role. It’s about determining how these tasks contribute the most value to the company.
- Life is generally not fair, and nothing ever goes as plannedThis is also true in the corporate world. Since we are imperfect beings, the more flawless the process is, the further away it goes. Feelings, imagination, and flexibility motivate the actions of humans, who are fallible creatures. That’s why it’s simple to lose sight of the people who truly make an organisation successful in your quest for perfect procedures.
