Ivaylo Georgiev
Go-To-Market Initiative in Project Planning View
This article explores a modular GTM framework led by PMMs, covering Brief, Positioning, Internal Enablement, and Audience Segmentation. Learn how early involvement drives alignment and impact across teams. Includes a practical AI prompt to help you build your own GTM plan.
How to Measure the Power of Storytelling
Use this metric-based approach to assess your storytelling. It draws inspiration from marketing expert Seth Godin to aid creators in developing engaging and impactful narratives. Analyse content across 10 key areas, including Readability, Narrative Strength, and Compellingness of Narrative, to guarantee emotional resonance and cognitive fluency. accompanied by an AI prompt to streamline the process.
Cryptee: A Calm, Private Space for Your Digital Life
This is not only another piece about breakthrough technologies or dynamic interfaces. It emphasises something more deliberate and subtle: an environment designed not to fascinate algorithms but where technology works for you. It’s about how platforms should protect your ideas, respect your time, and offer a unique moment of peace in the digital sphere. It’s…
Why Is the Last Question to Ask—And Here’s Why
Many leaders often ask “Why?” when trying to solve problems, but this question can lead to defensiveness and hinder teamwork. Instead, consider shifting to more thoughtful questions that separate people from issues, fostering better strategic thinking. Frameworks such as Peter Drucker’s five questions and insights from Getting to Yes provide practical guidance here. By focusing on clear, empathetic communication, teams pave the way for meaningful progress.
Product-Market fit research: first actions
When launching a new product, conducting product-market fit research is a mandatory step. Also, expanding into a new country is a thrilling prospect, but it necessitates thorough, proper analysis. Understanding the target audience of customers and their business fully can prevent even the most creative ideas from failing. Here’s how you perform effective research for successful results. While each step is just the beginning, this framework lays the groundwork for a deeper understanding of the opportunities and challenges.