When launching a new product, conducting product-market fit research is a mandatory step. Also, expanding into a new country is a thrilling prospect, but it necessitates thorough, proper analysis. Understanding the target audience of customers and their business fully can prevent even the most creative ideas from failing. Here’s how you perform effective research for successful results. While each step is just the beginning, this framework lays the groundwork for a deeper understanding of the opportunities and challenges.

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