Ivaylo Georgiev
Category: Marketing
Go-To-Market Initiative in Project Planning View
This article explores a modular GTM framework led by PMMs, covering Brief, Positioning, Internal Enablement, and Audience Segmentation. Learn how early involvement drives alignment and impact across teams. Includes a practical AI prompt to help you build your own GTM plan.
How to Measure the Power of Storytelling
Use this metric-based approach to assess your storytelling. It draws inspiration from marketing expert Seth Godin to aid creators in developing engaging and impactful narratives. Analyse content across 10 key areas, including Readability, Narrative Strength, and Compellingness of Narrative, to guarantee emotional resonance and cognitive fluency. accompanied by an AI prompt to streamline the process.
Product-Market fit research: first actions
When launching a new product, conducting product-market fit research is a mandatory step. Also, expanding into a new country is a thrilling prospect, but it necessitates thorough, proper analysis. Understanding the target audience of customers and their business fully can prevent even the most creative ideas from failing. Here’s how you perform effective research for successful results. While each step is just the beginning, this framework lays the groundwork for a deeper understanding of the opportunities and challenges.
Falling Behind? Mind the Gap When Jumping to Catch Up
The bright stories of success inspire us to move forward. They encourage the pursuit of novel and seemingly unthinkable solutions. Professionals across fields such as marketing, product development, and engineering continually strive to learn from both their own and others’ failures. This reflective process underscores the importance of understanding where gaps exist and how to address them strategically.
First Steps on Go To Market for B2B
Product marketing managers oversee a broad range of tasks typically performed by individuals within the company. This new position presents challenges in aligning communication across various teams, but it also offers a unique opportunity for the individual who assumes the role. It’s about determining how these tasks contribute the most value to the company.