Ivaylo Georgiev
About
This website is a platform for product marketing, offering insights for results-driven strategies and other ideas by Ivaylo Georgiev.
With an academic background in Marketing and Business Administration, Ivaylo combines strategic thinking with a passion for innovation. He excels in project management, product launches, and crafting targeted campaigns via traditional and digital channels that drive conversions. The focus is on go-to-market strategies for value-driven actions to generate leads and support teams with cross- and up-sale collateral.
The content is structured into key categories, beginning with education in marketing, followed by experience in traditional and digital sales channels, management roles, and ongoing skills development. Additionally, side subjects related to teamwork and management, such as community and philosophy, are included.
Links to additional resources and points of view on social media are provided to offer a more comprehensive understanding of each subject. Publications from guest authors are also available to promote ideas, services, and products that support the adoption of frameworks and technologies in the daily work of every marketing expert.
Feedback and comments are appreciated.
Marketing is about exchanging values:
providing to the customers the solution they are looking for
and bringing to the business the opportunities of new deals
It’s all about the results, and the most valuable actions are based on proven fundamentals.
Modern technologies can provide a broad variety of options for cutting-edge tools empowered by AI. How they will be used to achieve the business objectives is what makes the difference, whether for a go-to-market strategy or continuous marketing activities.
The key to success aways is integrating advanced frameworks with core business strategies to boost efficiency, accuracy, and impact.
The actionable ideas are needed to keep the business ahead of the curve, blending insights from experienced professionals with a creative approach to solution delivery.
Recently Published
- Go-To-Market Initiative in Project Planning View
This article explores a modular GTM framework led by PMMs, covering Brief, Positioning, Internal Enablement, and Audience Segmentation. Learn how early involvement drives alignment and impact across teams. Includes a practical AI prompt to help you build your own GTM plan. - How to Measure the Power of StorytellingUse this metric-based approach to assess your storytelling. It draws inspiration from marketing expert Seth Godin to aid creators in developing engaging and impactful narratives. Analyse content across 10 key areas, including Readability, Narrative Strength, and Compellingness of Narrative, to guarantee emotional resonance and cognitive fluency. accompanied by an AI prompt to streamline the process.
- Cryptee: A Calm, Private Space for Your Digital LifeThis is not only another piece about breakthrough technologies or dynamic interfaces. It emphasises something more deliberate and subtle: an environment designed not to fascinate algorithms but where technology works…
- Why Is the Last Question to Ask—And Here’s WhyMany leaders often ask “Why?” when trying to solve problems, but this question can lead to defensiveness and hinder teamwork. Instead, consider shifting to more thoughtful questions that separate people from issues, fostering better strategic thinking. Frameworks such as Peter Drucker’s five questions and insights from Getting to Yes provide practical guidance here. By focusing on clear, empathetic communication, teams pave the way for meaningful progress.
